The Blog

Notes from the build floor.

Real lessons from shipping software, growing brands, and making the internet a little less broken.

Jul 11, 2026 1 min read

How Realtors Get Leads in 2026 When Buyers Ask AI First

82% of Americans now use AI for real estate insights — and buyers are deciding on budget, suburb, and rent-vs-buy inside a chat window before any agent enters the picture. Here's the 2-Lane SEO Model for getting named in that answer.

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What Is AEO for Healthcare Clinics? The 9-Point 2026 Playbook

AEO, GEO, AI Search, Healthcare Marketing, Patient Acquisition, Local SEO

Jul 3, 2026·1 min read

What Is AEO for Healthcare Clinics? The 9-Point 2026 Playbook

AEO — Answer Engine Optimization — is how your healthcare clinic becomes the source AI tools cite when a patient asks who to see. With 37% of patients now trusting Google's AI Overviews more than any other result (rater8, 2026), here's what AEO actually is, plus a 9-point audit to get your practice cited.