Industries — Real Estate
Every inquiry answered. Every lead followed up.
Opti WebOpz builds websites and automation for real estate agents, teams, and brokerages: listing and brokerage site builds, lead nurture automation, AI voice agents for inquiry capture, and local SEO. Delivered by a 25+ person team with 11+ years of shipping — engineering-led, not another template vendor.
- 120+
- Client sites managed
- 25+
- Person delivery team
What can we build for a real estate business?
Four systems that compound: a site that captures leads, automation that nurtures them, a voice agent that answers when you are at a showing, and local SEO that keeps the pipeline filling.
Listing & brokerage site builds
Fast, server-rendered WordPress or Next.js sites: listing pages with real schema, agent profiles, neighborhood pages, and lead capture that feeds the CRM directly instead of an inbox.
AI voice for inquiry capture
An AI voice agent — built on Lenox, our in-house pipeline — answers property inquiries, captures the caller, the property, and the timeline, and books showings into your calendar. Human transfer on demand.
Lead nurture automation
Every inquiry gets a sequence: instant response, qualification, segmentation, and scheduled follow-ups wired through your CRM — GoHighLevel, HubSpot, or whatever you run. No lead sits untouched over a weekend.
Local SEO for agents & brokerages
Google Business Profile management, review pipelines, citation cleanup, and neighborhood-level content so the brokerage — and its agents — show up where buyers and sellers actually search.
Real estate questions, answered
What does automation change for a real estate business?
Response time and follow-through. Inquiries get answered immediately instead of when someone is between showings, every lead enters a nurture sequence, and nothing depends on an agent remembering to follow up. The tooling connects your existing CRM, calendar, forms, and phone.
Can the AI voice agent handle after-hours property calls?
Yes — it answers 24/7, captures which property the caller is asking about, qualifies budget and timeline, and books a showing or callback into your calendar. Anything outside scope warm-transfers to a human.
Do you build IDX/MLS-integrated sites?
We build listing and brokerage sites on WordPress and Next.js and integrate third-party listing feeds and CRMs through their APIs. Scope depends on your MLS and vendor — we confirm feasibility in the audit before quoting, not after.
Do you have real estate case studies?
Our published case studies are currently strongest in multi-location healthcare, SaaS, and ecommerce — see the work page. The systems on this page (lead nurture, AI voice, local SEO) are the same ones running in those verticals; ask on a call and we will walk you through relevant examples.
Your leads should not wait for office hours.
One call: we map your inquiry-to-close pipeline, show where leads leak, and quote the fix — fixed price, clear timeline.